Mr. Controversial is a 30 something London based Artist who; transforms vintage imagery relegated to the past and brings it back to life with oil paint and relatable captions that tell comical, satirical and sometimes dark stories. He plays with the concept of �The Familiar Surprise�. You�ve not seen this image before presented in this way, but it reminds you of something familiar. He creates Imagery that elicits an emotional response and triggers a nostalgic or dark memory, packaged in satirical, relatable captions and quotes.Drawing from his professional experience in the advertising industry working on campaigns for a variety of brands, his work is born out of a passion for crafting engaging visual communication and marketing psychology; understanding the science behind the things we buy, buy into and /or share and also personal frustrations of a social media obsessed world.Relatability, shareability and storytelling are the foundations of his own artwork and no longer Ad campaigns for brands.